A commercial listing succeeds or stalls on two decisions made before it reaches the market: the price and the plan for finding a buyer. Eric Barnes and Eric Massey build both on evidence rather than on the number an owner hopes to hear.

Pricing from income and comparable sales

Every recommended price starts with the property’s income, where there is income, and with recorded sales of comparable buildings in the same corridor. The result is a range with the reasoning written down, so an owner can see how the number was reached and test it.

Marketing built to reach likely buyers

Each listing receives professional photography and aerial imagery, an offering memorandum, and syndication to LoopNet, CREXi, the MLS, and the CoStar network. The property also goes directly to the buyers most likely to close: local investors, out-of-state capital moving into Florida, and 1031 exchange buyers working against federal deadlines.

Local experience and modern marketing

Eric Massey has worked in commercial real estate since 1997 and at MSC Commercial since 2000, with a focus on the City of Sarasota and South Tamiami Trail. Eric Barnes brings 23 years in technology and marketing, which shows up in how a listing is targeted. Michael Saunders & Company and MSC Commercial add reach across the Florida Gulf Coast. Meet the team or request a free property valuation.